Marketing Mix of Coca-Cola Company Research Paper

Marketing Mix of Coca-Cola Company - Research Paper Example A brief description of each of the elements of marketing is as follows: Â  1. Product – The product is defined as the decision made about the attributes of service or product that will be marketed by the company such as safety, brand name, quality, features, durability, style, design, functionality and etc. Â  2. Price – Price is the cost that a buyer will pay for purchasing the product or service of the company. The pricing decision comprises of elements such as seasonal pricing, full pricing, bundle pricing, discounts for cash payments, Retail price, Pricing strategy and etc. Â  3. Place – The place is described as the decision about the distribution of the products or services that is where the customer will access the company’s offerings. The key areas to consider are distribution channels, warehousing, transportation, logistics and etc. Â  4. Promotion – Promotion is the way by which a company conveys the desired message to the customers and it comprises of various marketing activities such as Advertising on Television, Public Relations, Internet advertising, posters, billboards, personal selling and etc. Â