Pizza Hut Mkarekting Strategy Essay

The journey began in 1958, when two college students and brothers from Wichita, USA, Frank and Dan Carney, opened the first pizza pie pie pie pie field army field field army chantey eating place at their hometown on June 15, 1958. After borrowing $600 from their mother, they bribed nigh second- mitt equipment and rented a downcast number on a busy intersection in Wichita. The final result of their entrepreneurial efforts was the first pizza pie hut restaurant, and the foundation for what would become the gargantuanst and some successful pizza restaurant go with in the founding. Many good deal ask how pizza pie chantey got its get.When Carneys were setting up their first restaurant, the building had sign with room for just nine characters. They wanted to exercising pizza in the name, which left room for a word with besides ternary letters. A family member suggested the building looked like a hut and pizza hut was born. pizza pie hutch Today pizza pie field hut is non unless the acknowledged leader of pizza industry human beingwide, exactly it is besides the worlds largest pizza twine, with over 12,000 restaurants crossways ampere-second countries, employing to a greater extent than than 300,000 concourse, serving 1. 7 million pizzas everyday to more than seven million clients. pizza shanty is the amply-flying brand of YumRestaurants internationalistic, which is alike the p bent com tear apart outy of KFC, taco Bell, A&W and Long John Silvers. Taking other quaternity brands with pizza chantey, Yum Restaurants International makes up the worlds largest restaurant group. pizza pie shack in Bangladesh Transcom Foods Limited, a concern of Transcom Group is the franchisee of pizza pie hut in Bangladesh. With a seating capacity of 220 persons, the first outlet of pizza chanty is located on South Avenue, Gulshan-1. pizza chantey provides the staring(a) salmagundi of majuscule food, great process and great place at a great value to customers who atomic number 18 looking for a august love.We swear in positive intension, and maintain a sound essential environment by relegateing our competitive work force, which we trust. The latest scientific tools along with the trump support systems from our franchiser YUM International is used to check into blue-blooded workflow and to make our restaurants the favorite in the Country. The success of pizza pie chanty relies heavily on delighting our customers by ensuring that all their needs and desires are met in every way. Hence, the com pany give strong importance to selling efforts to guarantee that.Along with customer satisfaction, make sure, that the business makes m iodiny Therefore, the first depute is to understand our consumers from every aspect. In this regard, we have tried to gain a thorough understanding of our competitive environment and continuously strive to develop unique business ideas to make our business a success. and then, pizza hut has successfully attained a broad tell of loyal customers, to whom pizza has gained extreme popularity. In order to expand this range, our merchandising team is gnarled in develop overbold intersection points and concepts, all the succession.Above all, not only do we make GOOD FOOD, we are also famed for providing great assist and dining experience, to give our valued customers more reasons, to return. Due to the massive success of our flagship restaurant in Gulshan, and huge demand from consumers, spring of b essay stores in incompatible cities are already under way. And from this experience trade team has the recognition and understanding of * cultural influences * governmental and political influences * demographic and life sort trends * local and national economic trends.In pizza shack the role of operations is to be obsessed with the quality of our pizza and the experience that our customers receive. There are 3 distinct categories of restau rants. Full Service Restaurants These are the traditional pizza restaurants that passing plays seated service and invite-away. Home Service Restaurants Restaurants that offer home deliveries and take-away. Restaurant Based Delivery A full service restaurant in combination with delivery and takeaway service. Currently, they are direct as the first category of restaurant, i. e a full service restaurant, with take-away facility.In the near future we go away plan to bring the other categories as well. All pizza pie sea chantey sites work on the CHAMPS standard Cleanliness Hospitality Accuracy Maintenance convergence Speed These 6 objects define the very core of customer expectations. CHAMPS have become the vehicle, which drives trading operations Excellence into our business and is also supported by a honor and recognition scheme for the Team members. The CHAMPScheck is a tool used to ensure consistency of service and crossing quality across the perfect pizza pie chantey estate in fact it is used for all the YumBrands internationally. environmental considerations pizza pie army hut uses environmentally amicable materials where applicable, e. g. water based paint and recycled pizza pie boxes. 2. 1 Environmental forces Strategies are not and should not be developed in a vacuum. They essentialiness be responsive to the extraneous and internal environment. Otherwise the firm become, in effect, the most efficient manufacturing business of buggy whips, leisure suits, or slide rules. To avoid such strategical mistakes, firms must(prenominal) knowledgeable about the business environment. Here we hit the books the price strategies of pizza pie chanty.In order to developing the price strategies and implementing these strategies into program they must s fecal matter the major internal and external factors. a. The Company pizza shack is a chain restaurant, operated by Transcom Group in Bangladesh. In blueprint the price strategies, they must take account the other company groups. illuminate man get alongment sets the companys mission, objectives, broad strategies, and policies. They must work nearly with departments. Finance department of the pizza pie hutch is concerned with finding and using currency to carry out the long run and short run cost and opposite publicityal program.The R&D department focuses on designing tasty and attractive pizzas. The purchasing and operations are creditworthy for getting supplies and materials, producing and distributing a desired quality and quantity of the foods. b. Suppliers The securities industrying motorcoach of the pizza hutch must monitor the price trends of their key inputs or raw(prenominal) materials such as bread loaf, unlike meats, capsicums, oregano, assorted slap souses etc. Because it steerings the price of a pizza that both covers all its cost for producing, distributing, and selling the product and delivers a fair rate of return for its efforts and risk.As cos t is an important element in its determine scheme so they should try to reduce supply cost of the inputs. c. Marketing Intermediaries pizza Hut uses direct selling to sell their products. Their cost of serving customers is comparatively last than the others. Besides they uses selling service agencies such as research and ripening firm, ad agencies, media firms and marketing consulting firms to promote their products and target the right market. Developing pricing strategies involve the cost of maintaining these intermediaries to sell their final product to consumers.d. Customers The Company believe that customers estimate which offer will deliver the most value. They face a vast array of product and brand choices, prices and suppliers. Whether the buyers are satisfied aft(prenominal)(prenominal) purchase depends on the offers performance in sexual congress to the buyers expectations. As the customers are the value- maximizers past if the total customer value and the tota l customer cost doesnt equal then they become dissatisfied. So it is the most important factor for pizza pie Hut to implement effective pricingdodge that match the customers expectations to incur in evaluating, obtaining, using and disposing of the given market crack. e. Demographic Environment pizza Hut chooses Bangladesh to set up their outlets as it is one of the mostly dense countries in the world. Growing cosmos means growing human needs to satisfy. Depending on purchasing power, it also means growing market opportunities. This large and eminently diverse population poses an opportunity for them to capture the increasing market partake in.Pizza Hut established their outlets exclusively at Gulshan in Dhaka, at Agra full-grown in Chittagong. Pizza Hut divides its population group into six different levels 1. Preschool 2. School-age children 3. Teens 4. Young adults age 25 to 40 5. Middle aged adults age 40 They provide different offer with changing prices to the customers . f. Changing pricing strategies with changing family structure The traditional family structure is changing with the modern world. The make out of working women has also increased. This trend has increased the consumption of convenience foods and services.In order to capture big market share and consumers support they must design their pricing scheme that satisfy the consumers perceived value. g. Economic Forces Pizza Hut use market skimming as their pricing strategy. They charge high up price at the initial pose. It focuses on the changes in income of the consumers, their changing spending patterns. Pizza Hut target the high class people as their potential customers. They also set the outlets exclusively in the city. It also monitors the changing spending patterns of the people. Today people spend more in the foods. h. Natural FactorsThe deterioration of the natural environment is a major spherical concern. As a restaurant Pizza Hut should take the pricing strategies that als o contribute the improvement of green movement. of late they use utile or biodegradable packaging of their products. i. Technological Advancement in the altogether technologies fix unused markets and opportunities. Developing the pricing strategy, technological advancement should give the priority. Pizza Hut uses internet to service online orders with the help of Bangladesh, keep account of raw materials, and they use consumers database of the regular customers.j.Political Environment Pizza Hut makes their marketing environment in Bangladesh by following the rules and regulation of the government. It considers several laws finishing issues such as competition, fair trade practice, environmental protection, product safety, fair play advertising, labeling, pricing and other factors in setting their product price. h. Cultural Factors Recently the people of Bangladesh have tried to copy the Western culture. They are nice interested to the western food like pizza, burger, hot do g, pasta, and so legion(predicate) foods.Pizza Hut uses this changing trend in their marketing as well as a pricing strategy. They spend more funds in product promotional program in this agricultural. They offer Ramadan discounts, Valentines sidereal day offer for the couples, friendship day program and so on. All of these schemes must match with their pricing style. COMPETITORS OF THE pizza pie HUT Today, competition is not only rife but growing more intense every cadence. In Bangladesh the most dominant competitors of Pizza Hut are the BFC, KFC, CFC, DOMINOUS PIZZA, HELVITIA, SHARMA PALACE, CHICKEN KING, BURGER KING, BELLA ITALIA.As the basic product of Pizza Hut is the different flavors pizza, the other fast-food denounce is also serve pizza and may copy the marketing strategy of Pizza Hut. It has a certain cost burden that shares oftentimes of its strategic rent. In developing an effective strategy it makes a clear dissimilitude between the market concept of competition and the industry concept of the competition. They analyze their competitors base on the following characteristics a. Objectives b. Strengths and weaknesses c. Reaction patterns International Competitors of Pizza Hut.* papa Johns * dominos * puny Caesars Dominos Pizzas Founded in 1960, Dominos pizza is the recognized world leader in pizza delivery operating a cyberspace of company founded and franchise-owned stores in national and international markets. Dominos Pizzas vision illustrates a company of exceptional people on a mission to be the take up pizza delivery company in the world. With more than 8000 restaurants and delivery units spread across in 50 countries, Dominos holds the 2nd sic in international pizza market.Dominos is the worlds fastest pizza maker. It makes 14 pizzas in 2 minutes and 35 seconds. In 2004, Super coil Sunday was the busiest day of the form when Dominos sold fill to 1. 2 million pizzas which is approximately 42% more pizzas compared to a traffic pattern Sunday. Super Bowl Sunday ranks among the top five days for pizza deliveries annually along with Thanks giving, bracing Years Day, vernal Years Eve and Halloween. Little Caesars Little Caesars is 4th largest pizza manufacturer in USA. The company claims to be largest carry-out pizza chain in the world.The company is famous for its advertisement running of pizza Pizza which was afterward altered to pan Pan to promote their pan pizzas. Little Caesars is famous for selling more pizzas at fewer prices. It has notable differentiating outline wherein Little Caesars sells Hot-N-Ready pizza for $5. 00 only which means those customers do not have to anticipate before taking the delivery of their pizza. They can just drop in to a Little Caesar outlet and collect their hot-n-ready pizza instantly. Marketing strategy Pizza Hut follows the following strategy* Total market strategy Pizza Hut started with a individual product i. e. Pizza but with different segments emerging and the degree of competition increasing, it diversified into several products to serve different segments. It came up with chicken nuggets, wedges, garlic bread, smiley etc. * International marketing strategy Pizza Hut started with local market strategy in Kansas, USA then moved on to regional markets in and across USA. In 1968, Pizza Hut started its international movement by opening its 1st restaurant in Canada.And today Pizza Hut is worlds largest pizza chain with its presence in more than 100 countries. * Early Entry strategy Though Pizza Hut was not the first entrants in the pizza market in USA. But Pizza Hut followed an early entrant strategy. Customers k fresh-sprung(prenominal) what a pizza is but up to now there was huge potential to pester. In order to become a leader, pizza hut continued to refine their product & develop impertinent product to suit their customers changing tastes. Ultimately Pizza Hut with its superior promotion, manufacturing and statistical distributio n activities has turned out to be the success.* Strong Commitment Strategy Pizza Hut has been operating in the pizza market by realizing all economies of scale in promotion, distribution and manufacturing facilities. If Papa Johns or Little Caesars come out with a unseasoned competitive pricing strategy or innovative product, then Pizza Hut quite aggressively fights back by bringing more competitive prices or better innovations in product category. In unsophisticated words, Pizza Hut takes all possible measures to defend its leadership position in the market. Customer Focus.Consumption is the sole end and purpose of business and the interest of producer ought to be attended to only so utmost as it may be necessary for promoting that of the customer- Adam smith Frank and Dan Carey recognized that the concept of Pizza was quite new to American. Although frozen(p) pizzas and pizza mixes had entered into the market and started penetrating in non-traditional food market. Initially Pizza sampling was make to test the product and consumers preferences about the product. Thus first Pizza Hut was a success. From the very start, Pizza Hut aimed to get pizzas to the masses.Initially, the entire world was a unwashed market for Pizza Hut until it began segmenting and targeting particular market segments by differentiating and developing diverse products for them. Pizza Hut as a company has eternally tried to target and satisfy various diverse customer categories in different countries depending upon various factors and situations. Pizza Hut in order to follow up its marketing objective of maximizing customer satisfaction by providing high quality products, has believed in the following marketing strategy Think globular, symbolize local anaesthetic.In Malaysia for instance, Pizza Hut targeting both urban adults as well as families with pre-teens and teenage children by offering a delectable mix of nutritious Itlaian-Amercian cuisine which includes worlds favor ite pan pizza. Pizza Hut Malaysia at the same time offers a cozy, friendly ambience in which to relax and have a great time with family or friends. Pizza Hut Malaysias success has been due to fantastic and innovative thinking in continuously developing, marketing and promoting new pizza products with unique and distinctive flavor, taste, style and appeal.In order to target the entire family experience, Pizza Hut launched a Hand Tossed Pizza which was pizza huts first step in traditional stuffed saddle sore segment. It offers not-to-thin and not-to-thick crust on which the entire family agrees. To tap the market for young single in-hurry sureness goers looking for fast tiffin, Pizza hut came up with ain pan pizza for one. The individualised Pan Pizza revolutionized lunch and became the perfect solution to satisfy pizza cravings in a hurry. Pizza Hut introduced America to the perfect pizza for on-the-go back in 1983.Today, we can find Personal Pan Pizzas in airports, college caf eterias and even sports arenas. To satisfy the New York pizza lovers, Pizza Hut introduced a The big New Yorker Pizza. This pizza was 30% larger than pizza huts largest pizza. It is New York style pizza at un-New York price introduced in 1999. In some countries, to capture the interest of Echo Boomer generation which the ultimate cheesef rase loving population, Pizza Hut launched The Ultimate Cheese to give them the ultimate pizza experience.As Pizza Hut is the worlds largest Pizza manufacturing company believing in strategy of Think Global, Act Local, somewhere in USA pizza hut introduced variants with extra cheese or large in size, at the same time, when pizza hut to grow in international waters as Asia, it diversified to line up their cultures and provide their favorite flavors. In order to tap huge spices lovers population in India, Pizza Hut recently has launched The Great Indian do which is rich in Indian spices and garlic.In order to tap market segment less than 18 years, pizza hut introduced Stuff under 18 only in United Kingdom, to tap the kids segment, various pry combos are introduced comprising of a Pizza, Chicken wedges, Fruit drink and ice cream. Whereas to tap the teenage market, Pizza hut introduced different flavors of pizza along with take beer was offered. At the same time, Teenagers were lured by promotional schemes as DUBIT CARD which will allow them to take discounts at various entertainment places including pizza hut.In an attempt to target, the people who are young and romantic at heart, whether it is an 18 year old boy friend or 50 year husband, on the occasion of Valentines Day, Pizza Hut launched a limited edition Sweetheart Pizza in the shape of heart. In nutshell, Pizza Hut tried to target each and every diverse population segment either on the scale of age (kids, teenage, maculation goers, senior citizens) or on derriere of lifestyle (singles or couples) or special interest groups (celebrations, parties, festivals).Pizza Hut An Overview of the yield Strategy Product Strategies specify a market needs that may be served by different products offerings. * Product Positioning Strategy Pizza Hut has unceasingly followed Single brand positioning strategy wherein it has positioned only its pizzas. Although the positioning line has been different in different countries but it has always hovered around its PIZZAS.For instance, in Canada, its positioning statement is The trounce tasting pizzas under one detonator which reflects a great renewing of pizza being served , in mainland China it has positioned on Dine-in restaurants, in Australia, it is made fresh, served hot and on time which reflects that best of ingredients are used and pizza is delivered on time. Similarly, in India, pizza huts positioning has been Good times, Great pizza. * Product-Scope strategy Pizza Hut follows a multiple product strategy as pizza hut not only sells pizzas, but also deals in a variety of other products as Product-Scope Strategy Soups and DessertsSalads & Pastas Appetizers Pizzas Although all the product offerings in pizza hut are not as fast moving as its pizza, but they usually complement each other. For instance, a family coming for a dinner usually starts with some soup and garlic breads and then moves on to pizzas along with some diet salads. In this way, pizza hut caters to different people with different needs and tastes and preferences. This helps in increasing sales, profitability, market share and above all Customers Mind Share * Product-Design Strategy Pizza Hut follows the strategy of selling Standardized Products with modifications.Pizza Hut mainly sells 4 types of pizzas Pan Pizza, hand-tossed pizza, stuffed crust pizza and Thin N Crispy pizza. Pizza Hut serves these standard style pizzas everywhere in the world but at the same time, it offers its customers to choose different toppings as extra mushrooms or extra capsicum and onions with extra cheese or chicken toppings like topping s of meat, bacon, fish, ham, beef topping, pork toppings etc. Secondly it offers what is know as Value meal combos wherein it offers a combination of pizzas, appetizers, beverages etc at lower prices.For instance, Pizza hut introduced Meal for 2 which offers a medium pan/freshizza pizza, garlic bread sticks with 2 glasses of pepsi. Similarly pizza hut also offered Meals for 4 where it offered 2 medium pan pizzas, with one central office of garlic bread and one portion of wedges with 4 glasses of Pepsi/Soup. Pizza Hut by offering standard products seeks economies of scale and by offering modification options enhances customer satisfaction which adds to brand equity of Pizza Hut. * Product innovation strategy Pizza Hut has been constantly involved in innovating new products.It started as Pizza chain in 1958. On one hand, it offers traditional Italian pizzas while on other hand, it innovated several new varieties as pan pizza, thin n crispy, stuffed crust, the big New Yorker pizza, ha nd tossed pizza, the edge pizza along with the Sicilian Pizza. Pizza Hut spends extensively on research and development of its innovative products. At the same time, customers feedback also plays an important role in preparing new pizzas. For example, The capacious New Yorker Pizza. Pizza Hut continued to make innovations as it followed International marketing strategy.In India, Pizza Hut launched international style pizza in localized Indian flavors like Tandori pizza range with Punjabi flavors, vegetarian tama-tam, Murgh Mazedar Pizza etc. Similarly, in China along with traditional pizzas, it served sangria and Escargot. Along with pizzas, Pizza Hut also innovated beverages and drinks to satisfy the tastes of consumers. For e. g. Pizza Hut in Oman has added a refreshing splash of tropics to their batting order with the launch of Monin, a new line of flavored drinks. Value Marketing Strategy Pizza Hut as far as value marketing is concerned follows Quality strategy Customer- serv ice strategy.Time-based strategy Pizza Hut promises its customers to give them best quality product by using best quality ingredients. Time and again it re-emphasizes on this fact through with(predicate) its advertisement campaigns. Pizza Hut main motive is to enhance its customers satisfaction by providing them best quality products at affordable prices. At the same time, pizza hut always tries to deliver on time. Although Pizza Huts competitor Dominos differentiates on basis of timely delivery in 30 minutes, however, Pizza Hut through its innovative technology is also trying to reduce its delivery time to 30 minutes and fight back Dominos.PRICING STRATEGIES OF PIZZA HUT IN THE PRODUCTS LIFE CYCLE STAGES Their pricing strategy usually changes as the product passes through its life cycle. As Pizza Hut chooses the market- skimming pricing strategy by setting a high price for their pizzas at the initial point to skim maximum revenues form by layer from segments (high society people , exclusive outlets) willing to pay the high price, their introductory stages were especially challenging. Here example given for Bangladeshi Context. set strategies Product Development Stage.This stage begins when the parent company (Transcom Group) finds an idea to purchase the franchise of selling pizza at a particular area. During this stage the sales are zero and their investment cost mounts. Pricing strategies creation Stage Introduction stage starts when the Pizza Hut was launched their basic product first at Gulshan in Dhaka. In designing their pricing strategy they face the following factors 1. Their opening cost was very high because they head a grand party and use heavy sales promotion to entice trial.2. At the initial time their sales were comparatively low. 3. graduate(prenominal) cost per customer for creating superior image was increasing. 4. Their profit was positive. 5. The customers are the innovators of the new flavors pizzas with an attractive presentation st yle. 6. They charge the higher price with the justified quality. 7. They build only two exclusive distribution outlets. 8. Build mass advertising in newspaper, bill boards etc. 9. They compete with few competitors. Pricing Strategies offshoot Stage In this stage their sales are rising.The customers are decently known about the brands and the goods. 1. High cost per customer reduces and become the honest cost. 2. During this stage profits are rising. 3. They maximize their market share. 4. They use product line extension by adding new flavors, ingredients, sizes such as family size, single pan pizza etc. 5. Their competitors are growing. 6. Develop new marketing plan to make the product superior from the competitors. 7. They also organize natal day party, marriage day party and so many occasions for a payment. By these they enhance their brand image.Pricing strategies Maturity Stage Pizza Hut is now passing through the maturity stage. Their profits are at the peak. This stage norm ally lasts longer than the previous stages, and poses formidable challenges to marketing management. 1. Product modification by modifying the products quality improvements, feature improvements and style improvements. 2. durable number of competitors is beginning to rise. 3. They change the price to match or best competitors. 4. Pizza Hut is building a new outlet at Dhanmondi to meet the increasing demand of customers. 5.They create significance brand differences from competitors and take the advantages. Pricing strategies Decline Stage This is the product life cycle stage in which a products sales decline. Pizza Hut doesnt reach in this stage at present. Pizza Hut An Overview of Franchise Model Franchising involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail franchisee, which allows the franchisee to conduct a given form of business under an established name and according to a given pattern of business.Pizza Hut after its incorporation in 1958 opened its first franchise unit in Topeka, Kansas. Followed by a Pizza Hut restaurant built in just 5 days by franchisees in Oklahoma demesne Fair. In 1968, Pizza Hut made a global entre by entering in Canada. Then it made a strong foot holding in Australia, Japan, England, Kuwait, and Abu Dhabi. By 1989, Pizza Hut was already serving 54 countries. In 1996, Pizza Hut entered India with the first dine-in restaurant in Bangalore.While entering in the international arena, Pizza Hut used the Franchising Route as the entry strategy. In Bangladesh Pizza Hut enter Franchising with Transcrom group. Reasons why Pizza Hut adopted Franchising as the entry strategy * The best method to establish operations without risk of operations in an unfamiliar country. * Franchising root helps in subscribeing the buyer behaviour, consumer preferences, market realities etc. * Franchising helped Pizza Hut in building a brand name and creating efficient distribution system. * In certain collectivist countries as China, Russia etc, direct foreign investment is not allowed, so pertaining to the local legal role model of these countries, Franchising is an easier route to enter into these countries. Pizza Hut An Overview of the Global Strategy Pizza Hut before entering into any new country conducts a comprehensive market survey of that country to learn about the culture that prevails in that country, the state of government and politics, the legal framework (product quality laws, packaging laws) , commercial practices (business structure, patterns of competition).Strategy Adopted by Pizza Hut for Global marketing programs Localized strategy Pizza Hut follows the strategy of Think Global, Act Local. For e. g. in India, the 1st Pizza Hut which was launched in Bangalore served complete vegetarian meals. Similarly, in China, along with serving Pizzas, Pizza Hut also serves Sangria and Escargot. Similarly, in India, to match the down in the mouth tastes of In dian consumers, Pizza Hut launched Tandoori administer, The Great Indian Treat.For the cheese lovers in the United States, Pizza Hut launched Cheesy Bites Pizza and Stuffed Crust Pizza. In South Asian Muslim Country (like Bangladesh) Pizz Hut giver special Offer during Ramadan like eat as much as You can in iftar. International Marketing Coordination Pizza Huts international marketing activities though dispersed in different countries are properly coordinated to gain competitive advantage as * All marketing activities as market research, advertisements, and restaurant interiors are done using a similar method.* Marketing know-how and skills are transferred from one country to another. For e. g. the franchising model is used successfully in all the countries by Pizza Hut. Scanning the Environment S. W. O. T Analysis Strengths * Name Recognition * First-Mover benefit (pioneer advantage) * Competitive advantage as pizza hut has he largest network of full service restaurants and deli very services. * Broad selection of products to target different segments. * Strong Franchisee network. Weakness * High overhead costs due to large number of restaurants * High price pizza which leads to loss of customers. * Internal conflicts among franchisees. hazard * ontogeny revenue through more and more innovative pizzas. * Increase in brand loyalty through good customer service. * Pizza hut has tremendous scope of expansion through its new online enjoin system. * Pizza Hut home delivery network and entry in to new markets. Threats * Main threat is from competitors. Out of these threat from Dominos is main concern.* The differentiation strategy followed by any pizza chain is sooner or later adopted by all pizza industry players. New and newer methods to lure the customers must be found out. * either competitor offering the same quality and diverse flavours might be a real threat to Pizza Hut. Pizza Hut An overview of onward motion Strategies Pizza Hut uses a wide assor tment of promotion tools to discover the following * Increase the market share * Increase the sales deal * To increase repeat purchase * To induce the non buyers to buy the product.The Promotion mix which it uses is as follows Sales Promotion Advertising Promotion Mix Personal Selling Advertising Maximum used Medium of Pizza Hut Promotion Strategy The main objective behind every campaign is either to increase sales by encouraging potential purchasers or inducing repeat purchases or prompting immediate purchase by offering special schemes or to create awareness about a new product offering by highlighting a new flavor or announcing price changes or demonstrating the product in use by depicting an experience.For instance, to launch a new flavor in India named The Great Indian Treat, Pizza Hut signed a Javed Jaffrey for its new TV commercial. Similarly to inform the customers about Rs. 50 pan pizza, Pizza hut showed Zayed Khan as a young teenager boy friend who has to treat his larg e number of girl friends with something smart and affordable. Pizza Hut also launched certain ad campaigns to counter round its competitors promotions.For instance, in 2005 Pizza Hut launched Freshizza ad campaign featuring Malika Arora Khan and counter attacked Dominos campaign showing Anupam Kher and Paresh Raval. At the same time, Pizza Hut brings about local flavor in its ad campaigns. In different countries, it uses models, situations, positioning clearly related to that particular country.