Cerelac Essay

SYNOPSIS This is a semester project (Research Report) regarding a baby viands product named Cerelac of Nest. It starts with an introduction close to Nestl followed by the history of Nestl. It gives a briefing about all the brands of Nestl. This report also includes the marketing prance of the product. All the 4Ps of marketing mix for the product has been discussed and explained to reveal the significance of its product, pricing, placing and promotional activities. BCG matrix has also been included in this report to know about the current standing of brand in local culture.Segmentation and level marketing will help to understand the criteria of Nestl marketing for the specific product. In the end, there are some recommendations for the company to enhance their profitably harmonize to our research. After t eyelid, report has been concluded. INTRODUCTION Today, Nestl is the world leading Food troupe. Nestl headquarter is in Switzerland. Its international R&D network supports the pr oducts made in more than 500 factories in 86 countries. The Nestl factories are operating in the region of Africa America Asia Europe OceaniaBeing a company utilize to food from the beginning, Nestl remains sensitive to culinary and eating habits, and responds to specific nutritionary problems, whilst also setting and matching new trends such as ontogenesis out-of-home consumption and caring about the well being of its consumers. Meaning Of Nestl Henri Nestl endue his company with the symbol derived from his name. His family coat of arms, the nest with a mother maam protecting her young, became the Companys logo and a symbol of the Companys care and attitude to life-long nutrition. The Nestl nest represents the nourishment, security and sense of family hat are so essential to life. 1866 -1905 In the 1860sFactories were established in underdeveloped countries, particularly Latin America. Ironically, the war helped with the introduction of the Companys newest product, Nescafe, w hich was a staple drink of the US military. Nestls production and sales rosaceous in the wartime economy. 1944 1975 The end of World War II was the beginning of a dynamic phase for Nestl. Growth accelerated and companies were acquired. In 1947 came the merger with Magi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding inLl 1974. 1975- 1981 Nestls growth in the developing world partly offset a slowdown in the Companys tralatitious markets. Nestl made its second venture outside the food industry by acquiring Alcon Laboratories Inc. 1981 1996 Nestl divested a number of businesses1980 / 1984. In 1984, Nestls improved stinkpot line allowed the Company to launch a new round of acquisitions, the about 1996 + The first half of the 1990s proved to be favorable for Nestl plenty barriers crumbled and world markets developed into more or less integrated art areas. Since 1996 here have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002 in July, Nestl merged its U. S. ice cream off business into Dreyers, and in August, a USD 2. 6bn acquisition was announced of Chef America, Inc. Mission statement Nestl is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our erratic experience of anticipating consumers needs and creating solutions, Nestl contributes to your ell-being and enhances your quality of life.