Business Analysis of Nonas Sweets :: North Carolina Bakery Baked Goods Essays

Business Analysis of Nonas Sweets executive director SummaryThis brand communication drive has as its primary target to establish Nonas Sweets as a noble end cookshop in the University area of Charlotte, North Carolina and to guard brand awareness of Nonas Sweets goods among the families, businesses, and churches in the area that crave high quality cook goods.From its first gear in a home in Charlotte, North Carolina four age agone, Nonas Sweets has expanded. Today they are to a company with a chisel in on North Tryon Street. From its very start, Nonas Sweets scorched goods have been produced to be the utmost its class offered. At this mo in time Nonas Sweets is in its growth stage and is continu all(prenominal)y seeking to uphold a strong relation with its consumers. The Olympus Advertising elbow room has positive a cosmopolitan plan to position Nonas Sweets adust goods as the most with child(p) in the baking industry.I. Situational AnalysisA. bakehouse IndustryIn youthful quarters consumers based their purchase finality on price and perceive value. This trend has enlarged the sale of hidden brand baking goods at expense of its branded competitors. According to the nutrient institute, sale of sustenance for at-home use of goods and services have skyrocketed in recent years. These fodder retailers only accounted for 1.8% of food in 1991 and by 2003 their percentage rosebush to 11.1%. agribusiness projects that the consumer price index for food will rise from 3.0% to 4.0% in 2005. consumer price index for all types of food rose 3.6% for the first nine months of 2004 and it is projected to increase even higher. B. Company and rat HistoryCompany BackgroundIt all started four years ago when a family member had a birthday where a cake was coherent from the local grocery store. The cake was non up to par. Dominica Clementis catch Nonna Jo-Ann decided that she could bake cake that was better. She move her daughters to school to learn pastry decorations in order to keep up with the new trends of baking. They started by devising cakes out of their home. From word of mouth more or less the church and community Nonna Jo-Ann and her family started to bake for holidays, family functions, and religious activities. In December of 2004 Nona and her daughters bought a store in the Terraces at University to keep up with increased deal for their product. Brand BackgroundTo bet the demands of quality baked goods market, Nonas Sweets developed there witness baked goods in 2001 what would enable customers to enjoy their own top quality baked goods with out the mess of the kitchen.Business Analysis of Nonas Sweets North Carolina Bakery adust Goods EssaysBusiness Analysis of Nonas SweetsExecutive SummaryThis brand communication campaign has as its primary objective to establish Nonas Sweets as a high end bakery in the University area of Charlotte, North Carolina and to maintain brand awareness of Nonas Sweets goods amon g the families, businesses, and churches in the area that crave high quality baked goods.From its beginning in a home in Charlotte, North Carolina four years ago, Nonas Sweets has expanded. Today they are to a company with a store on North Tryon Street. From its very start, Nonas Sweets baked goods have been produced to be the utmost its class offered. At this moment in time Nonas Sweets is in its growth stage and is continually seeking to uphold a strong relation with its consumers. The Olympus Advertising Agency has developed a comprehensive plan to position Nonas Sweets baked goods as the most outstanding in the baking industry.I. Situational AnalysisA. Bakery IndustryIn recent quarters consumers based their purchase decision on price and perceived value. This trend has increased the sale of private brand baking goods at expense of its branded competitors. According to the food institute, sale of food for at-home consumption have skyrocketed in recent years. These food retailers only accounted for 1.8% of food in 1991 and by 2003 their percentage rose to 11.1%. USDA projects that the consumer price index for food will rise from 3.0% to 4.0% in 2005. CPI for all types of food rose 3.6% for the first nine months of 2004 and it is projected to increase even higher. B. Company and Brand HistoryCompany BackgroundIt all started four years ago when a family member had a birthday where a cake was ordered from the local grocery store. The cake was not up to par. Dominica Clementis mother Nonna Jo-Ann decided that she could bake cake that was better. She sent her daughters to school to learn pastry decorations in order to keep up with the new trends of baking. They started by making cakes out of their home. From word of mouth around the church and community Nonna Jo-Ann and her family started to bake for holidays, family functions, and religious activities. In December of 2004 Nona and her daughters bought a store in the Terraces at University to keep up with increas ed demand for their product. Brand BackgroundTo meet the demands of quality baked goods market, Nonas Sweets developed there own baked goods in 2001 what would enable customers to enjoy their own top quality baked goods with out the mess of the kitchen.