'Nokia Swot Analysis\r'

'Nokia prep ar Analysis Strengths Strong gull image is Nokias essence asset. The play along continues to strengthen its brand equity finished various marketing campaigns. Nokias brand was the fifth to the highest degree valued brand in the world concord to the top 100 best brands list compiled by InterBrand in 2009, and was the only unsettled call in maker in the top 10 best brands list. A substantial and passing visible brand changes the community to command a premium for its products and differentiate itself from competitors. The company has been the leading pseud in the global meandering(a) devices market since 1998.The companys strong market position, besides enhancing the brand image, provides economies of scale in operation. Nokia has the unique production technology, strong technical strength, perfect quality control system. Nokia has an massive advantage over other bear ons. Nokia, as a company with a 150-year history, has abundant marketing experience, ex cellent node service and outstanding large-scale buying skills. Nokia’s mission is simple: Connecting People. Its goal is to get great mobile products that enable billions of people planetary to enjoy more of what life has to offer.Its ideas of the natural products are from the consumers needs, expectations and dreams, based on detailed market analysis and classifications of consumers. The Nokia-Microsoft partnership brings together two global businesses with highly complementary sets of assets and competencies. The strategic partnership sees Nokia saucy phones adopting the new Windows 7 operating system, with the Symbian platform gradually being sidelined. The goal is to establish a third ecosystem to rival iOS and Android. Weaknesses The companys high-end product portfolio is weak compared to its competitors.The companys high-end products are mainly offered with the N-series range of mul mdia computers. While, the companys multimedia products feature medicinal drug players, cameras, pocket computers, gaming consoles and navigation devices, it lacks appealing budge screen functionally and sleek designs compared to products of its competitors. Nokia also faces satisfying worth competition in this market as phones are being offered at lower price or free, when purchased with a contract. Although the company has been the leading player in the global mobile devices market, the market shares in its other industries are being reducing.Opportunities The company launched Ovi animation Tools (Nokia Ovi Sheng Huo Tong), which offers a range of information operate concealment healthcare, agriculture, education and entertainment. Launch of new innovative services will enable the company to enhance its customer base thereby increasing its revenues in the orgasm years. The company made several strategic acquisitions in the recent years. The companys strategic acquisitions enhance its offering and enable it to record revenue growth from new offerings, part providing competitive advantage.It allows high bandwidth applications, is expected to increase with the developing need for advanced data and video services. saucily growth markets where cell phone adoption steady has room to go, including India and other countries. Threats Nokia faces intense competition in all the segments of the communications market it operates. In the low-end mobile devices segment, the company has been facing competition South Korean mobile device companies such as LG and Samsung, patch it continues to compete with Motorola and Sony Ericsson, among others.In the high end mobile devices/smart phones segment, the company is facing intense competition from Apple, RIM, HTC, and Samsung. The company operates in more than 150 countries across Europe, Americas and Asia peaceable and is exposed to risk from changes in foreign bills rates. Nokia’s business and results of operations are from time to time affected by changes in supercede rates, partic ularly between the Euro, the company’s reportage currency, and other currencies such as the US dollar, the Japanese yen and the Chinese Yuan.And European debt crisis brings great impacts on the world, especially Europe where Finland located. Late in the patch in 3G creates a risk to be displaced by leaders like Motorola, LG, NEC and others. The market is closely changing, the consumers’ expectations vary. The development tendency of mobile phone is queen-sized screen, high resolution, mention screen, intelligent system. But NOKIA touch screen support software is very few. also its intelligence system needs to be merely ascent. Trapped in the fluidity of the mobile phone business, and missed the latest innovation and trendy design.\r\n'