Marketing Plan for Toyota Prius Essay

1. Executive SummaryToyota Motors is preparing to launch the new Toyota Prius crisscross. The Prius clear be victimisation the Hybrid Synergy Drive (HSD) with features combining exceedingly efficient petrol engine and an electric motor. The electric vehicle (EV) allows the Prius to unknot purely for low noise and zero enkindle consumption (Toyota Company, 2012). callable to the ever increasing presence of green revolution, Toyota Motors wants to manoeuvre advantage of the authorisation step-up in demand for hybrid vehicles (Boschert, 2007). Having been voted the Worlds No 1 Hybrid in 2010 (Toyota, 2013), Toyota Motors have made an executive decisiveness to continue producing the Prius, giving the world its first mass- hitd hybrid car. As a result, even before launching this new growth it is of the essence(predicate) for Toyota Motors to prep atomic number 18 strategic grocerying place so that the Toyota Prius can touch on the marketplace.2. Current foodstuffing Situa tion1. ProductLet us take a look at the Prius with respect to its exterior, interior, instruction execution, safety and wrong (Toyota Company, 2013). outdoor The Prius has a distinct design shaped by using a comprehensive approach to aerodynamic theory and executing, contributing to its powerful surgical operation and outstanding fuel efficiency.Interior The interior of the Prius expresses the spirit of innovation which is substantial and inviting. The Prius is fully equipped with soft lines which flow around the occupants as passengers and drivers besides relax comfortably.Performance The Prius is a combination of highly efficient engine with a fully equipped electric motor. The HSD depicts a smooth, responsive performance which includes low fuel consumption and low exhaust emission.Safety The Prius ensures calm of mind. This means that it is fully equipped with active and passive safety measures that commix the use of advanced technologies helping to ensure the highest le vel of safety.Price The Prius is pre displacely priced at RM 139,915 with indemnification for consumers in Peninsular Malaysia. As engineering science for the Prius increase, Toyota allow surely lower its market price so as to come it more(prenominal) affordable for consumers.2. Market data agree to a curriculum vitae through with(p) by J. D. Power published in 2012, al just about 23% of respondents have indicated that the neighboring car they would buy or lease would most likely be a hybrid car such as the Prius (Tuttle, 2013). Toyota being the top manufacturing hybrid car company has certainly managed to rouse beyond its original niche status and become a crush seller across the globe.3. CompetitionThe Prius continues to face intense competition from former(a) automakers. One of Toyotas main competitors is Ford. Ford has recently launched the C-Max. The C-Max has been impressive save higher gross revenue than the Prius V (Turtle, 2013). In January 2013, Bloomberg re ports that Ford hybrid gross revenue have increase five-fold. Ford has sold 6000 hybrids in January 2013 as comp atomic number 18d to sole(prenominal) 1200 in January 2012 (Trudell, 2013). Erich Merkle, Fords gross revenue analyst has even inform that we are looking toward 2013 as being a record sales year for our hybrid vehicles. Also, Fords market share has increased from 7% in 2012 to 16% in 2013.4. Macro-EnvironmentWe leave behinding be using the PESTLE analysis as a tool to clearly locate and analyze the key drivers of change in the business environment (Johnson, Scholes and Whittington, 2008. As stated by Orfano, this PESTLE tool allows the assessing of the current environment and strength changes (Orfano, 2011). We shall look at these 6 factors based on the research done by Sin and co (Sin, 2012).Political Factors The Prius has a positive policy-making impact because by manufacturing these hybrid cars, a country reduces the dependence on petrol. This is true for coun tries that do not produce oil.Economic Factors Consumers will come out to select the Prius because of the fuel savings all over time benefits. Also, the cost of insurance and road tax for the Prius is relatively lower that a normal gaseous state car.Social Factors Since change in the climate is a serious issue, Toyota should produce a vehicle which will not bring pollution to the environment. Although the Prius is importantly higher in value than conventional cars, with technology increasing in the near future it is very likely that the price of the Prius will compensate accordingly as the Prius technology become more familiar.Technological Factors Hachman suggests the technology used in Plug-In Hybrid Electric Vehicles is the idea of using the knock about powered car. The recharging time is one and a half hours for 240V AC or three hours for 120V AC. The plug-in will switch to hybrid mode, providing an estimated 49 miles per gallon (Hachman, 2011). In order to increase mileage , the Prius is built from a body of lightweight materials such as carbon fiber, aluminum, magnesium and titanium.Legal Factors According to the United States part of energy lead programs office (LPO), it encourages advance clean energy technologies. This is to sum up meaningfully to the objectives of including job creation, reducing dependency on foreign oil, better environmental legacy and enhancing American competitiveness in the global saving of the 21st century (U.S. Department of Energy, 2005).Environmental Factors The Prius unlike other cars does not produce gases such as carbon dioxide, carbon monoxide, sulphur oxides, oxides of nitrogen, hydrocarbon and lead which can cause many health problems. Not only does the Prius, provide a public benefit but at the same propagation it does not compromise on its safety, quality and functionality.3. SWOT AnalysisIt is importance to identify Toyotas organizational strengths and weakness together with its opportunities and threats. The ultimate finis is to identify Toyotas core competencies things that Toyota has or does relatively well as compared with competitors (Schermerhorn, 2011).Strengths Weaknesses Best fuel efficiency of any midsize car Fuel economy varies and optimization requires careful driving Spacious interior Premium price compared to similar non-hybrid cars Good performance compared to non-hybrid vehicles Other cars are available in the same price range with significantly Comfortable higher performance Quiet at all speeds Requires more energy to build than like non-hybrid cars Smoother transmission than most other cars Appeal of latest technology Minimal impact on environment Excellent scoring on crash test Opportunities Threats It is likely that petroleum will cost more in the future as suppliesHigh mileage clean diesel motor based cars are becoming more available and diminish which may increase demand will grab market share sentiency of environmental concerns is growing Other hybrids such as the Ford C-Max will soon enter the market Sales are likely to strand so forth out new markets in developing countries over Toyotas recent ostracize press and widespread recalls are likely to time scare whatever strength buyers. (Halbright, 2010)4. ObjectivesIncrease awareness of Toyota Prius by 50% in the next 3 years targeting new markets in developing countries.Increase native sales of Toyota Prius by 40% by the end of 2013 (Refer to cecal appendage tint 1)Invest substantially in positioning a distinctive Hybrid Synergy Drive (HSD) projecting low noise and zero fuel consumption.Start positioning Toyota Prius as an environmental friendly family car.5. Marketing systemCreative Strategy The Toyota Prius offers features that no other car offers. This in itself is its eccentric selling mention and should be emphasized in market promotions. As a start to achieve the increase in awareness, promotion should abbreviate on the education aspect.Communicatio n Mix As for communicating the Prius, ii factors should be considered a) the type of product (high involvement) and the stage in the product emotional state cycle (introduction). With regards to high involvement, personal selling is important because it provides more confidence of purchase. person-to-person selling will be carried out by the local car dealers who need to have sufficient knowledge on the Prius. Personal selling will besides include targeting corporate companies or hap buying segment. As for the stage in the product life cycle, sales promotion is most effective trigger for a purchase. Sales promotions are useful at the beginning of the product life cycle to increase acceptance or provoke a test drive.Media Strategy The network plays an important role. A direct mail will be sent to potential buyers and enable buyers to purchase the Prius online which would include a downloadable e-brochure. All advertisements will bear the Prius web address to make it easy for buyers to find it. withal that, print adverts will be placed in quality newspapers particularly those newspapers with weekend car editions such as The Star, New Straits Times, The lie etc. Also, since the television is a good medium to target a wider audience it should be a priority. The TV stations would include TV3, NTV7 etc. Not forgetting outdoor billboards positioned at specific junctions. This could be complemented with a TV and print advertising where it is visible for potential buyers to see.Pre-Launch This is crucial to get potential buyers excited about the new and upcoming Prius. Focusing on the pre-launch could potential determine how well the Prius sells. Consequently, an aura of excitement should be built from societal media, direct mail, advertising, television adverts etc. This would also create awareness for the product that has a long purchase cycle and a long purpose time.6. Action ProgramsSubsequently the deed program will be over a span of 3 years. So as t o align our action program with our objectives, our marketing strategies will directly plan to achieve the objectives in which we set out. (The breakdown of the action program is attached in the Appendix Note 2-4)7. Projected Profit and passing play masterysThe Projected Profit and Loss Statement would project a gross profit of RM 172,787.50. This comes from a intercommunicate unit sale of 2,500 units. (The breakdown of the Projected Profit and Loss Statement is attached in the Appendix Note 5)8. ControlsSo as to maximize the return on the marketing plan, there needs to be come acrosss in place to monitoring devices the plans progress (Anderson, 2013).Customer Feedback To monitor the marketing plan, Toyota needs to monitor customer feedback through polls and surveys. Toyota can reach our buyers indirectly through hosting online polls on the Internet. Consequently, surveys can be done with marketing groups or via individual interviews by phone or in person.Target Market Sales Th e Toyota Prius sales can be measured by the units sold. This is also done through market survey or at the point of sale. For example, if the target market is male ages 40 to 50, then market sales reports would monitor sales made to that group. On the other hand, if sales are down, then further market research would need to identify sales made to that group.Budgeting This would include printing expense, travel expenses for trade shows, cost of market research studies and internal personnel costs. These costs would need to be close monitored to minimize spending and maximize profitability.Market Share Toyota would need to control market share which is the percentage of consumer sales dominated by the Prius. According to Turtle, the Toyota Prius market share decrease from 68% in 2012 to 60% in 2013 (Turtle, 2013). Subsequently, Toyota would need to increase market share and continue to place the Prius effect in the marketplace.

Pizza Hut vs Greenwich Essay

Greenwich pizza pie is one true Filipino pizza chain. It is a sm every entrepreneurship that made an extraordinary leap to the big league. What started out as a small over-the-counter pizza store in the Greenhills commercialized Center in 1971, is now the Philippines biggest pizza chain. We are not beneficial the biggest. We are the Philippines favourite pizza chain. We give you a scrumptious immingle of exciting pizza and pasta innovations, all prepared for the comfort of the Filipino taste. More than just delicious food choices, we offer to transform your prevalent dining into shared delightful moments with friends.Mission We strengthen relationship with bonding and sharing over our best-tasting and best value pizzas and pastas. Vision Greenwich is the predominate and unquestionable no. 1 pizza and pasta destination. 215902349503179445234950 Greenwich Strengths Weaknesses Customer fealty Instead of targeting all customers, They only need to target new customers in order to grow their business. Quality of the Products They sell products for a price as low as possible but it affects the quality of it. STRONGER BRAND ensure Greenwich re-invents itself practically with a more dynamic G logo to get in more customers.This brand look is also an indication of how attuned the company is with the ever-changing times and evolving customer lifestyles. POWERFUL ADVERTISING Greenwich aggressively harnesses tri-media to communicate all the benefits consumers can enjoy at them. This is augmented by the use of outside advertising materials and merchandising collaterals that help heighten public awareness of Greenwich offerings. in all these complete effective campaigns and exciting promotions that inevitably translate to high gross sales performance. 190500 pizza chantey.Saint Joseph Street, Angeles, Pampanga Fast Food Chain Pizza army hut is the worlds largest pizza restaurant company specializing in tear apart Pizzas and Stuffed Crust Pizzas. There are more than 7,500 restaurants in the United States and more than 4,500 restaurants in over 80 countries and territories around the world. The company is the recognized attracter in the pizza category. The reason behind Pizza Huts success all over the world is its steadfast belief and austere drive in providing customers the best in terms of product quality, service, cleanliness and value.Pizza Hut pizzas are made with fresh dough baked chance(a) and 1 / 2 smothered with our very own Pizza Hut special tomato sauce, tender meat toppings, crunchy vegetables and a double stage of 100% pure imported Mozzarella cheese. Service is an attitude in Pizza Hut. Crew members are trained to make customers feel appreciated.Customers are hardened with courtesy, attentiveness, respect, and enthusiasm. Cleanliness is a must in Pizza Hut as much as giving customers the best value for their money. 1905024325821905018990 Pizza hut Strengths Weaknesses ply BY TCPDF (WWW. TCPDF. ORG).

Heart of Darkness †An Allegory? Essay

Heart of apparition is in its entirety not an allegory. Its step forward is too profound and meaningful to allow itself to be interpreted in more than deuce ways. There are however several split in the novel that hint at the opposite and that prove that the mise en scene of the novel can be seen from more than ace angle.This can principally be perceived in the life of Mr. Kurtz, as his descent into fad can be seen as an allegory for the colonization and destruction of the African continent and its people by the Europeans. Because barely as Kurtz was a utterly sane and normal man before he went into the African wilderness so were also the European nations very civilized before they came to Africa. And just as the nations of Europe governed Africa and its people without rules and restrictions so did isolation compel Mr. Kurtz to pull round his life without boundaries. Proof of this can be found on rapscallion 83, His m different was half-English his father was half-French. All of Europe contri simplyed to the making of Kurtz. This shows that Kurtz can be seen as a symbol of Europe, as he is the typical European explorer ambitious, greedy and adventurous.And if Kurtz is Europe embodied then it would be kind of logical that Africa should be represented by the harlequin (p.87) his faithful Russian comrade. Their relation greatly resembles that of the relation between Africa and Europe, although the African people represent quite differently to their earns compared to how the Russian acted towards Kurtz. The similarities lay in how the master treats the subordinate. He wanted to shoot me too one day.I had a small lot of ivoryhe wanted it, and wouldnt distinguish reasonand there was nothing on earth to prevent him kill whom he jolly well pleased.(p.92). The way Kurtz treats the Russian is mirrored in the way the Europeans governed Africa and extracted its riches. They stopped at nothing to make their colonies as impressive and prosperous as possible . This of course included killing any opposition, or in the words of Conrad, killing whoever they jolly well pleased.In result it can be said that the two voyages in Heart of Darkness, the one in the mind and the one on the Congo River, are not as much an allegoryas they are descriptions of two separate, but still closely linked, plot developments. For example, as the company sails ever close together(predicate) to Kurtz and the heart of the African jungle Marlows internal voyage alters his moral philosophy and opinions according to his experiences. This might seem as an allegory to some, as it features two separate levels, one relatively superficial the other underlying and sometimes also very symbolic, as when Kurtz is portrayed as a devil. only the novel misses out on the most important aspect of an allegory, that of it having a layer used only to represent or suggest other elements, often abstract, than those found in the main story. So although Heart of Darkness contains muc h symbolism and dual meanings, it falls short of being a true allegory of anything, but perhaps the voyage of Mr. Kurtz soul.

Cerelac Essay

SYNOPSIS This is a semester project (Research Report) regarding a baby viands product named Cerelac of Nest. It starts with an introduction close to Nestl followed by the history of Nestl. It gives a briefing about all the brands of Nestl. This report also includes the marketing prance of the product. All the 4Ps of marketing mix for the product has been discussed and explained to reveal the significance of its product, pricing, placing and promotional activities. BCG matrix has also been included in this report to know about the current standing of brand in local culture.Segmentation and level marketing will help to understand the criteria of Nestl marketing for the specific product. In the end, there are some recommendations for the company to enhance their profitably harmonize to our research. After t eyelid, report has been concluded. INTRODUCTION Today, Nestl is the world leading Food troupe. Nestl headquarter is in Switzerland. Its international R&D network supports the pr oducts made in more than 500 factories in 86 countries. The Nestl factories are operating in the region of Africa America Asia Europe OceaniaBeing a company utilize to food from the beginning, Nestl remains sensitive to culinary and eating habits, and responds to specific nutritionary problems, whilst also setting and matching new trends such as ontogenesis out-of-home consumption and caring about the well being of its consumers. Meaning Of Nestl Henri Nestl endue his company with the symbol derived from his name. His family coat of arms, the nest with a mother maam protecting her young, became the Companys logo and a symbol of the Companys care and attitude to life-long nutrition. The Nestl nest represents the nourishment, security and sense of family hat are so essential to life. 1866 -1905 In the 1860sFactories were established in underdeveloped countries, particularly Latin America. Ironically, the war helped with the introduction of the Companys newest product, Nescafe, w hich was a staple drink of the US military. Nestls production and sales rosaceous in the wartime economy. 1944 1975 The end of World War II was the beginning of a dynamic phase for Nestl. Growth accelerated and companies were acquired. In 1947 came the merger with Magi seasonings and soups. Crosse & Blackwell followed in 1950, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding inLl 1974. 1975- 1981 Nestls growth in the developing world partly offset a slowdown in the Companys tralatitious markets. Nestl made its second venture outside the food industry by acquiring Alcon Laboratories Inc. 1981 1996 Nestl divested a number of businesses1980 / 1984. In 1984, Nestls improved stinkpot line allowed the Company to launch a new round of acquisitions, the about 1996 + The first half of the 1990s proved to be favorable for Nestl plenty barriers crumbled and world markets developed into more or less integrated art areas. Since 1996 here have been acquisitions including San Pellegrino (1997), Spillers Pet foods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002 in July, Nestl merged its U. S. ice cream off business into Dreyers, and in August, a USD 2. 6bn acquisition was announced of Chef America, Inc. Mission statement Nestl is dedicated to providing the best foods to people throughout their day, throughout their lives, throughout the world. With our erratic experience of anticipating consumers needs and creating solutions, Nestl contributes to your ell-being and enhances your quality of life.

Deaf Event Paper

indifferent(p) Event Paper For my desensitise Event I decided to attend the Silent Dinner at Valley cattle ranch Barbeque this past Tuesday April 27th, 2010 with my fellow classmate a best friend, yellow-brown Cullens. A few days leading up to the event I was completely nervous I didnt know what to expect. With except organism a beginning sign language one student I was afraid that I would freeze up or sign something that would be offensive or make me look stupid. When we got to Valley Ranch the dinner party had already started so we got in line and ordered our food.We then took our put in the separate banquet type room they put us in for the silent dinner. Everything was so overwhelming at first, everyone was signing so fast we couldnt keep pace and didnt want to be rude by asking for help. Thankfully we werent alone in that respect were fellow other Lone Star Students there along with gamey School students. Even Leyel Hudson attended the event which made things even much c omfortable for us having a teacher we know around to back up us if needed any help.I cant retrieve I stressed so much beforehand about attending, the Houston Deaf Community was very welcoming and helpful when we would sign with them. They made original to try and go slower for us and some even helped by writing things down on paper so we could keep up. My favourite thing about the event was non just meeting Deaf parents, but the children of Deaf Parents. I met a young 8 socio-economic class old boy and his older sister who was 12.They have not only learned English but also Sign Language so they can communicate with their parents. They were truly a great inspiration to be around. Attending this Deaf Event has inspired me to attend more not just while Im enrolled as a student at Lone Star but on my own time. presently because of attending this event Im making it my goal to require Deaf Events to my job, McAlisters Deli. Overall the experience was one Ill neer forget for the re st of my life.

Chemistry and Society Essay

Chemistry is very important in our lives regular though we may non realize that alchemy is everywhere. This paper serves to try on the ship canal in which chemistry is relevant in everyday feel and in confederation. It will also examine the difference between trueness and precision and provide examples of when trueness and precision ar crucial in quantitys and why society depends on these stripements to be accurate and particular ( tam-o-shanter 2012).Chemistry in SocietyWhen we turn on the tap and learn a glass with water and drink it, we are benefitting from the chemical serve that removes impurities from water, providing us with clean drinking water. When we use a laundry purifying to remove a stubborn stain from clothing, we are able to do so because of a chemical reaction. The medicines that heal us are a result of a chemical reaction within our bodies. The time-released medicines that we take, delay current chemical reactions until our bodies need them. there are chemical reactions happening slightly us every second of every day.Chemistry also plays a role in assuring that we protect and preserve our planet. Green chemistry or sustainable chemistry is the branch of chemistry that focuses on ways to reduce the damage to our environment through superfluity pr regular(a)tion, proper waste disposal, and identifying renewable energy sources (Ravichandran, 2011). Precision vs. Accuracy Precision is the state of cosmos exact and the ability of a measurement to be reproduced consistently (precision, n. d. ). Accuracy is the freedom from mistakes that arise as a result of universe careful (accuracy, n. . ). Precision incorporates the element of time whereas accuracy is the rightness of a single event. You can achieve precision if you do something accurately and consistently over time. In science, the precision of a number lies in the number of reported digits. The greatest amount of precision of measurement is with numbers game with the gr eatest number of digits and the least amount of precision of a measurement is with numbers with the fewest number of digits ( Chapter 2, Measurement and Problem Solving, 2009).Society relies on the accuracy and precision of measurements in many areas of our lives. The manufacturing industry relies on the accuracy of measurements when manufacturing components that must be assembled to produce an end product. If the measurements of all(prenominal) component arent correct, you will not be able to host the product. Manufacturing requests precision because each part must be cut exactly the same as the previous one. Have you ever purchased a product that required assembly and found that one of the pieces was cut incorrectly and thus the product could not be assembled properly?We rely on the precision and accuracy of the manufacturing mathematical operation to deliver us goods that assembly the way they should. Another area where society relies on the precision and accuracy of measurem ents is the medical field. When a doctor prescribes a medication to a patient, the accuracy of the measurements of the medicine is crucial. If too much is prescribed, it could be deadly if too little is prescribed it may not be effective in producing the desired results. Accuracy and/or Precision of Measurements There are several types of tools we use to measure some are much accurate than others.When a doctor prescribes a medication, he uses ml rather of ounces. While both are forms of liquid measure, the ml is the most precise measure because it has smaller increments than the ounce. If we were talking about the amount of soda in a can, the use of ounces is an accurate enough measure because that does not require the same type of precision as the dispensing of medication. We us a image or clock for the measurement of time. We measure time in seconds, minutes, hours, days, weeks, months and years.The measurement of time using seconds is the most precise and accurate unit of mea sure when measuring time. With current technology, a sprinters time can be recorded in fractions of a second. With the addition of political machine start and auto end up, the clock begins when the starting gun is fired. The clock stops when the sprinter crosses the finish statement which is a beam that stretches across the finish line. Determining the winner of a 100m dash requires precise and accurate measurement because in many instances the sprinters are so close that it is difficult to determine the winner of a race. originally auto start and finish, the sprinters time was recorded by populate using a stopwatch. The stopwatch was started at the sound of the gun shift and was stopped when you saw some body part cross the finish line. This method was subject to human error. There were fractions of a second anomic in human reaction time to what they saw and heard. The addition of the auto start and finish has provided the needed increase of precision and accuracy. Times are measured with a precision of . 001 seconds. Conclusion Chemistry is relevant and demo in our everyday lives.Now, in the morning when you boil an egg too long and the egg yolk turns a grayish color, know that is a chemical reaction taking place. When an egg is boiled for too long at high temperatures, ferrous sulfur is produced and that is what causes the grayish color on the yolk (Karukstis, 2003). We can now appreciate why a doctor gives us our medications in ml and not ounces because we know that ml are a more precise measure than ounces. We have and continue to rely on the precise and accurate measurement in so many aspects of our lives even if we dont realize that we do.

A Biographical Approach to the Poem The Whipping by Robert Hayden Essay

Robert Hayden is angiotensin-converting enzyme of the best-known American poets of his time. However, he is too one of the most underrated poets of solely time, arguably not as much accolades as other poets of the kindred era. His poems exude admirable sincerity and tremendous grasp of poetic devices. His ravishing poem The Whipping is regarded as one of his finest flow. A biographical set about to the poem would reveal to us that Hayden trans put to works his bitter memories to a sumptuous work of art. The poem is basically about a woman whipping a boy, for some reason that is not explicitly stated in the poem.The game report is whipping the boy again tells us that violent locomote is being carried on regularly. The reader immediately would assume that the woman is the contract of the boy, regardless if the woman is the boys biological or cling to parent. The picture that Hayden had painted is vividly painful. The lines she strikes and strikes the shrilly circling / boy till the get to breaks suggests the level of anger of the woman and the fear and pain of the boy. The woman halt whipping the boy only when the stick was already broken.Halfway finished the poem, the author shifts from third to first somebody words could bring the feel that I / no longer knew or loved Those first person lines suggest to the readers that the speaking persona could have undergone the same kind of treatment. The line well, it is over now, it is over is a potent hint that the narrator is recalling his past. He is able to forgive the one that whipped him. However, he is unable to shake strike the memories of being whipped as a boy. A peek to Haydens living is likely to lead us to clues that had led him to conceive this poem.Hayden was born and grew up in a Detroit ghetto which the people there called Paradise Valley. During that time, personnel, in the form of corporal punishment, was not uncommon. Hayden also had an irregular family life as a child. His biologica l parents were separated even before his birth. A couple who also exhibited a volatile relationship took him in. As a child, Hayden had witnessed domestic violence from both his biological and foster parents (Greasely 251-252).Hayden had shown us admirable honesty by means of his poem The Whipping. Corporal punishment is not much talked about by adults, probably because they are now currently the ones guilty of whipping their children. Hayden had dual-lane his memories to us to convey a message that would be vital for whatever community. He is suggesting to us that corporal punishment is more likely to contribute childhood trauma than discipline. Moreover, he is also arguing that violence to a child is injustice. Parents blaming their child for their lifelong hidings are the primary reason wherefore this vicious cycle of violence is still ongoing.